Accenture Technology Vision is an annual report on tech trends. In 2014, they announce that "every business is a digital business, whether you are digitally disrupted or a digital disrupter. In their view, "Industrial companies are becoming customer service companies. Consumer products companies are becoming Internet companies. Energy companies are becoming information companies. And media and entertainment companies are becoming logistics companies." The six trends are: 1. The digital-physical blur, 2. From workforce to crowdsource, 3. Data supply chain, 4. Harnessing hyperscale, 5. Business of applications, and 6. Architecting resilience.