Boosting Telecos' Smartphone Sales in Developing Markets

editor score
Editor Score:
80
editor score
Quality:
75
editor score
Usability:
75
editor score
Reliability:
65
Asset Type
License
Free
Expiration
Thursday, June 20, 2024
Geography
map
North America Central America South America Oceania Scandinavia Europe Africa Middle East Asia
Publication year
2013
Industry
IT

This report reviews the challenge of developing markets when it comes to handsets and data plans. Roughly 95 percent of consumers use prepaid, no-contract phone plans on low-cost phones. Yet growth in mobile data traffic is expected to grow substantially in many emerging markets such as Brazil, Thailand, and India due to younger more educated users flooding the market. With significant growth potential in these markets, expansion plans might consist of one of two strategies: branding, or data upsell and monetization

Yegii expert:
Author:
Nikolai Dobberstein, Sridhar Narasimhan, Sarovar Aggarwal
Publisher:
A.T. Kearney
Time horizon:
2-5 Years
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