Competing in the Age of Omnichannel Retailing

editor score
Editor Score:
85
editor score
Quality:
87
editor score
Usability:
83
editor score
Reliability:
89
Asset Type
License
Proprietary
Expiration
Monday, January 6, 2014
Geography
map
North America Central America South America Oceania Scandinavia Europe Africa Middle East Asia
Publication year
2013
Industry
Manufacturing

The distinctions between physical and online will disappear, turning the world into a showroom without walls as all successful retailers become merchandise curators. The boundaries between manufacturing and retailing will blur in the search for distinctive products.

Yegii expert:
Author:
Erik Brynjolfsson, Yu Jeffrey Hu and Mohammad S. Rahman
Publisher:
MIT Sloan Management Review
Time horizon:
2-5 Years
Editor review:
This article has some nice thoughts on how and when omnichannel retailing will take hold. In short, technology in all stages of the process will transform retail as we know it. Some retailers are already there or are experimenting. The authors predict the consumers as winners, although the jury is out on that one.
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