Customer-Centricity and Selective Capillarity A Multichannel Strategy for Telecom Operators

editor score
Editor Score:
65
editor score
Quality:
60
editor score
Usability:
50
editor score
Reliability:
60
Asset Type
License
Free
Expiration
Thursday, June 20, 2024
Publication year
2013
Industry
IT

This report states that while Telecom operators have developed sophisticated products and services, they have not evolved their commercial footprint or distribution at the same pace. To solve this issue, the suggested solution by this report is to increase revenues and boost subscriber profitability by developing new online, mobile, and independent sales channels, instead of the large-scale sources of existing commercialization systems.

Yegii expert:
Publisher:
Strategy&
Time horizon:
2-5 Years
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