Disruptive Technology and Changing Customer Behaviours

editor score
Editor Score:
75
editor score
Quality:
85
editor score
Usability:
60
editor score
Reliability:
75
Asset Type
License
Free
Expiration
Tuesday, May 28, 2024
Geography
map
North America Central America South America Oceania Scandinavia Europe Africa Middle East Asia
Publication year
2014
Industry
Financial

The paper examines the transformational impact that technology is having on banking, and how it is re-shaping customer expectations. It asserts that banking has become a digital business and the successful banks of the future will exploit technology to better meet evolving customer needs.

Yegii expert:
Author:
Dougie McNeil
Publisher:
Royal Bank of Scotland
Time horizon:
2-5 Years
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