Mobile disruption in the living room in 2014

editor score
Editor Score:
70
editor score
Quality:
60
editor score
Usability:
60
editor score
Reliability:
65
Asset Type
License
Proprietary
Expiration
Tuesday, May 28, 2024
Publication year
2014
Industry
IT

The shift from fixed to mobile platforms has the potential to disrupt the TV advertising economy by enabling new ways to aggregate, measure and engage with audiences beyond the exclusive control of TV programmers.

Yegii expert:
Publisher:
Gigaom.com
Time horizon:
2-5 Years
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