Online Media Model Is ‘Broken’

editor score
Editor Score:
45
editor score
Quality:
45
editor score
Usability:
35
editor score
Reliability:
45
Asset Type
License
Free
Expiration
Wednesday, May 29, 2024
Publication year
2014
Industry
IT

Mr. Harrison says he’s tired of “fighting for the next click,” of trying to soldier on by sheer will and determination against a business model he believes is “broken.” Shortcomings include, he said, phony web traffic, ads that are paid for but never run, media buyers who don’t really know where ads are running, and far less interaction with advertising than is acknowledged.

Yegii expert:
Publisher:
Wall St. Journal
Time horizon:
2-5 Years
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