Why your customers break up with you

editor score
Editor Score:
75
editor score
Quality:
60
editor score
Usability:
70
editor score
Reliability:
75
Asset Type
License
Free
Expiration
Thursday, June 20, 2024
Publication year
2014
Industry
IT

This article details Bain & Company studying churn in telecommunications and media companies, finding they lose between 2% and 2.5% of their customers every month. The reason why is because customers have reached their breaking point with said companies for a variety of reasons and choose to "cut the cord" with their provider.

Yegii expert:
Author:
Fred Reicheld
Publisher:
Bain & Company
Time horizon:
2-5 Years
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