Yegii announces Bitcoin competition

WELLESLEY, MA – August 11, 2014-- -- Yegii Inc., the insight network, and Santander, one of the world’s largest banks, is announcing the kickoff of Bitcoin’s Impact on Banks, the business consulting challenge that is launching tomorrow on Yegii.com. Yegii is looking for a small team of contributors by a 20 August 2014 deadline, calling critics, supporters, academics, industry professionals, etc. for an ecosystem competition to solve this challenge for Santander. For more information, go to: http://yegii.com/challenge/bitcoins-impact-banks-265

Santander has asked Yegii’s crowdsourced experts to analyze the impact of bitcoin and other cryptocurrencies on banks and devise a strategic course of action. The three step process ends in both a modest cash payout and a written report. Highlights from the report will be made available to the public on Yegii.com.

“Bitcoin and other emerging currencies provide an interesting challenge to the financial system. Assessing its impact on banks is important, not just to banks, but to believers and sceptics alike in the general public. User dynamics will ultimately be equally important to Bitcoin’s potential success as the technology behind it. Yegii’s multidisciplinary approach for sourcing expertise ensures the controversial topic of Bitcoin’s impact will get a fair treatment.” Trond Undheim, Founder, Yegii, Inc.
Yegii is an insight network, where companies and professionals meet to tackle challenging business issues across all domains, from life sciences to energy to finance. Yegii is building a network of networks of people who know something about technology, policy or business. Registering at Yegii.com as an Expert, Client, or Publisher allows you access to a community of knowledge professionals as well as the ability to compete for projects, share insight, and engage online to improve your Yegii score. Your Yegii score is a compilation of points earned that measures your professional reputation, your assessment of knowledge assets, and peer review.

Yegii’s business challenges (video): https://www.youtube.com/watch?v=8SRMKKWda2E Bitcoin’s Impact on Banks (Yegii challenge): http://yegii.com/challenge/bitcoins-impact-banks-265

### ABOUT YEGII INC. Yegii is an insight network, where companies and professionals meet to tackle challenging business issues. Yegii is shaping the way people will interact with knowledge online by allowing them to focus only on the facts that matter. Yegii is headquartered in Wellesley, MA, and was beta launched in March 2014 by Dr. Trond Undheim, Senior Lecturer, MIT Sloan School of Management. The team behind Yegii has led change projects at Oracle corp., Fidelity, Bertelsmann, Random House, The White House, the European Union, and MIT. Yegii's Advisory Board includes a US Air Force General, as well as executives in tech, finance, and healthcare. Yegii's growing expert network counts CEOs, PhDs, and industry professionals with 10+ years’ experience across industries. More information is available at: http://yegii.com/

Contact: Tina Choi, COO tina@yegii.com